Looking for a job? Freelance assignments? Stay at home mom? New or old business? Or a writer? What is the one common solution to the questions about being noticed and growing that haunt the minds of all of these and many more?
A PERSONAL WEBSITE. A website is a key to accelerate growth and excel.
Below are a few important reasons, why anyone should have a personal website.
Cheap and Universal Appeal
Websites are a low start-up cost business option that has unlimited potential with a client base that can span across the world. There are various websites that help you create a website with easy procedures and low fees. No need to hold inventory, or even tap your friends for profit.
Whenever a keyword is searched, search engines first bring up a website, rather than social media links. Gives you a more important tool to market yourself. You can directly sell products, services or even your resume to the people who are looking for it.
Solid online base and Establishes Authority
Potential employers or customers will google your name, do you want them to just see social media posts or a more professional presentation of yourself; on your own website own the results of Google. With your own website, you own a platform and control how it looks, how people engage with it, how it functions. It has your own content presented in your own way. It is the face of your business. Instead of showing them your work, direct them to it and let it weave its magic.
Showcasing Skills and Content
Generating your own content is a vital part of having your own website. It serves as a canvas for your work. You can upload video, image, text, and audio work samples on your personal website and show clients what you are good at and that you are a power to be reckoned within your industry. A writer can upload articles, a designer can create a portfolio of design projects, a voice over artist can put up a video of himself for potential clients to see. A marketing or IT professional can write a case study highlighting the success of a particular project using charts, statistics and images to tell a story. Even students can add their resume page and projects done and list of accomplishments and internships thus getting an edge over the competition.
Credibility and Branding
Think about it…whenever you want a service or a product your first instinct is to search businesses with websites. Start a blog or host a podcast helps elevate your brand and lead to conversions. Every action on the website strengthens your online presence and works wonders for the growth of the business. It gives a sense of security and certainty when it comes to your brand and how people will find you. A website gives the impression of a professional and legitimate business. Having your own domain, .com or .net will help you have a professional email address for correspondence. This goes a long way with regards to your online presence. You can even include testimonials from happy customers, guaranteeing the quality of your service.
Direct Customer Contact
Your website, helps you build an email list which helps in having a direct relationship with your audience. Having direct access to someone’s inbox really matters as far as marketing is concerned.
Social media has direct audience participating to where the conversation is being had. But you also need a hub of your own for branding and the actual operation of the business. Your website gives you that platform.
2nd February 2018